Welcome to Seed Stories

We are proud to partner with Make-A-Wish® to bring hope, joy and strength to those who need it most. For a child facing critical illness, a wish can be life-changing. Learn more about this important cause.

For birthdays, special occasions and every sparkly princess, the Seed Party shop is your destination for moments more magical.

Now in the sixth year of our partnership with Jeans for Genes and Children's Medical Research Institute.

A new season is served, iconic knitwear, classic style. An exclusive look at our fashion preview event.

Step into a world of sun-soaked glamour and poolside sophistication. Explore the Seed Summer Club.